Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of... Comments: Excellent Reference Manual. This will stay on my bookshelf for easy referencing... This is an amazing resource for ideas. It should be on every bookseller's... Read More »

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