The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

Deploy marketing dollars more efficiently

In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and... Comments: This is a beast of a book for serious direct marketers only. Database... If you are looking to find a good book with examples, theorems and formulas... As a consultant in the field of Database Marketing, the third edition of this... Great for beginners and experts, this text gives excellent step by step... This will be my reference book in this subject matter. It covers a lot of... Read More »

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