Direct Marketing: Strategy, Planning, Execution

The "master strategist of direct marketing" has enhanced his classic

reference with a wealth of proven direct mail strategies for the

Internet... Comments: A comprehensive book on direct marketing and offers insights into strategic... When I first ordered Direct Marketing it sat untouched on my desk for several... Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a... Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a... Wonderful! Straight to the point. Packed with facts, not fluff. No... Read More »

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