Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage

For more... Comments: Can you have too much information? Only if you don't know how to use it.... I am halfway through strategic database marketing, and so far it is quite... Arthur Hughes is a database guru. This books teaches you how to start and... For anyone who's looking for a well-written reflection on state-of-the-art... I love this book. Working as a data analyst in the CRM department, this book... Read More »

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