Successful Direct Marketing Methods

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building... Comments: although informative .. this is one of the most boring and sometimes obvious... The book lists and describes the direct marketing media you can use (magazines,... This is a good book for getting an overview of Direct Marketing. It
is,... Mr. Stone lays out in complete and easily to understand terms, the essential... Read More »

Related Items

1. Multichannel Marketing: Metrics and Methods for On and Offline Success
2. The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
3. Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
4. Direct Marketing: Strategy, Planning, Execution
5. Creative Strategy in Direct & Interactive Marketing, Third Edition