Successful Direct Marketing Methods

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building... Comments: although informative .. this is one of the most boring and sometimes obvious... The book lists and describes the direct marketing media you can use (magazines,... This is a good book for getting an overview of Direct Marketing. It
is,... Mr. Stone lays out in complete and easily to understand terms, the essential... Read More »

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