Tested Advertising Methods (Prentice Hall Business Classics)

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work... Comments: I have read quite a few marketing/advertising books and this book gave me the... This, to copywriters, is the Hitchhiker's Guide to the Galaxy for those... In the very beginning, I worried about the condition of the book even the... Tested Advertising Methods is a classic book with excellent content. Although I... This book really should have been called how to write headlines that pull. This... Read More »

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