Beyond Reason: Using Emotions as You Negotiate

In Getting to Yes, renowned educator and negotiator Roger Fisher presented a universally applicable method for effectively negotiating... Comments: Enjoying reading, but as much as it talks about "emotions" that much you... Used this as research for our call centre staff when dealing with difficult... As the title suggests, the authors Roger Fisher and Daniel Shapiro set out to... This book illustrates effectively how emotions can be used in the... Far too many books treat negotiation as a rational process, as if the parties... Read More »

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