Multichannel Marketing: Metrics and Methods for On and Offline Success

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act,... Comments: At first I was going to call this review "Communicating Across Silos" but as I... Multichannel Marketing: Metrics and Methods for On and Offline Successgoes... Multichannel Marketing by Akin is a book to read for those who are interested... For someone who is a novice to online marketing, the book was easy to read and... This is a great book for anyone who wants a detailed guide on KPI's for web... Read More »

Related Items

1. Measuring Marketing: 103 Key Metrics Every Marketer Needs
2. Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
3. Marketing Metrics: 50+ Metrics Every Executive Should Master
4. Successful Direct Marketing Methods
5. Marketing by the Dashboard Light