Marketing to the Social Web: How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community

Marketers... Comments: OK - Good introduction to emarketing.
- Provides a... Larry Weber, founder of the MIT Technology Exchange, shares his 30+ years of... Larry Weber's original "Marketing to the Social Web" set the tone for thinking... I have been glued to this book. It has exactly what I expected: a thorough... Weber scores high with this book on marketing via social media. Although... Read More »

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