Optimal Database Marketing: Strategy, Development, and Data Mining

Contemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. ... Comments: If you have ever struggled with statistical concepts and books that only... Having read many books on database marketing, direct marketing, data mining &... When I first became involved with database marketing in the mid-1990s, and... This book is an excellent tool for direct marketers who need to develop, manage... This is the first book that covers everything from statistics and database... Read More »

Related Items

1. Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
2. The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
3. Strategic Market Management (Strategic Market Managment)
4. Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
5. Direct Marketing: Strategy, Planning, Execution