2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets

Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for... Comments: I got this book because my mentor whom I respect a great deal says he refers to... The only way to really know how your marketing campaign is doing is to test it... Personally, I like lists. And this books gives you tons of lists to make sure... The book was a dissapointment. A long list of "bumper sticker" phrases is not... I've read many books about direct marketing and each has had it strong points. ... Read More »

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