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How to Write a Good Advertisement

How to Write a Good Advertisement

Wilshire Book Company
New: $12.43
Used: $6.99

... Comments: No one interested in writing DM or doing copywriting should think that one book... If you are starting out as a new copywriter or a seasoned pro this book should... Beneath the humble text of this book is deep insight
into human nature... If you read or listen to contemporary greats in advertising and/or direct... This book was first published in 1962. But the lessons are still as valuable... Read More »







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  4. Scientific Advertising
  5. Ogilvy on Advertising


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