Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to...
Comments: My teacher chose this book for the class but my classmates and I found that the... Good overview to explain the differences between Marketing and Direct... After reading the reviews, I thought this book was what I was looking for (a... I needed a quick read to get my first direct marketing campaign started. This... If you are looking for ways to make your direct marketing efforts more... Read More »
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