Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Selected as one of Library Journal's Best Business Books for 2007

Tied for the Gold Medal in the first annual Axiom Business Awards,... Comments: I'm involved in marketing and have read many of the books out there on the... I used to review business and marketing books for a national magazine, so I... Kelly does a great job giving you the tools to implement social marketing... When I got this book I read it from front to back. A lot of the content is how... Every once in a while, a book comes along that changes the way we view the... Read More »

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